Cognizant / Mobility campaign

Challenging perceived wisdom

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Business problem

IT testing is essential for businesses needing to release new products to market, but with the increasing diversity of mobile devices businesses believe it’s getting more complicated and expensive. Cognizant wanted to demonstrate how their experience at the forefront of testing is making testing simpler.

Experiences that matter

To demonstrate this we created a content led, pan-European campaign around a ‘five step process to easier mobile testing’ – engaging audiences across multiple channels, including campaign microsites, display advertising, social media, direct marketing and webinars.

Business transformation

Increased awareness of the Cognizant’s QE&A and testing offering was evident from a high level of engagement with content and webinar attendance, and the use of the campaign content to support bids.