Making the original spa experience vital to everyday life.
Champneys is a luxury brand of incredible experiences that was struggling to capture the heritage and reality of the resort spas at the core of the brand – especially within the online and e-tail experience.
Experiences that matter
LIVE WITH VITALITY. Before honing the functional aspects of a customer journey, we evolved the expression and personality of the brand. This enabled us to create an e-commerce site that is richly engaging, unifying the experience of purchasing even the humblest bottle of shower gel with the full promise of the resorts and high street spas, and rewarded customers for their continued loyalty.
Successfully launched, both internally and externally, the new brand has been well received by key stakeholders – private owners and Boots plc