A story that put a start up on the world stage
A California-based technology start-up is setting about transforming the way people are recognised and authenticated online. An audacious task, requiring collaboration amongst global technology partners, governments and established enterprise businesses.
Experiences that matter
They needed a brand language, proposition and story with the clarity, gravitas and cut-through to demand the attention, belief and respect of these target audiences. We articulated a story about human possibility, not the technology or solution, that made the complex simple to grasp – The power of recognition: When people can be truly recognised online, on any device – anytime and anywhere – anything is possible.
In the words of Nok Nok Labs, the branding, content and communications were “instrumental in our being able to cast a disproportionately large industry shadow”.