Building a brand for IPO

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Business problem

AppSense, a global independent software provider, headquartered in NYC, had the ambition to go public and wanted to achieve the best valuation. They knew that technology innovation could be easily copied so they wanted to create a brand that could help achieve high growth and be competitive in the market for the long term.

Experiences that matter

AppSense took a people-centric approach to technology, giving them the choice and flexibility to work in the way they wanted, with the devices they wanted, anywhere in the world. In this way, they were freeing people from the constraints of technology and unlocking human possibility. The brand essence was captured in the line: “You are the technology”.

Business transformation

AppSense immediately secured the investment that helped turn them into a global business, opening new offices in New York, Carolina, California, Australia, Norway, France, Germany and Benelux. They have now been bought by Ivanti.