RedRoute re-brands Ortus

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A technology-based group that provides specialist products and solutions for Emergency Services and related markets

Historically, Ortus consisted of just Medical and Telematics. They wanted to add MedServ and Asset Finance and create a Group company. A re-brand was required to help them re-structure the business more effectively for future growth and give them a new sales proposition for entry into new markets.

As part of this process, they actively seek and partner with providers of innovative solutions for specified market on behalf of their customers.

We created a new group identity and sub brands (or divisions) for all the companies in the group structure and updated the current brand guidelines accordingly. Based around Mission Critical Technology, we created a new group responsive website, 26 product training videos on Corpuls3, trade advertising, exhibition design, corporate board presentation and marketing collateral.

Already market leader, The Ortus Group has secured contracts in new market sectors including, aviation and off-shore, and have now expanded UK-wide and into central Europe.