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Nok Nok

Making the intangible, tangible

We helped Nok Nok Labs, a West Coast start-up, to build a game-changing brand. They are developing a revolutionary solution to online authentication, a technological ‘holy grail’, that will identify a person online for who they truly are.

We built the brand around one thought: ‘The power of recognition’. It tells a complex story in language everyone can understand, because it doesn’t focus on the technology that drives this new solution, but on the enormous step-change in human possibility.

Outcome

An increased awareness of the brand among key opinion formers has helped Nok Nok launch the FIDO based initiative to link authentication protocols, between the global technology giants and U.S. government.

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