For a life lived, not a lifestyle

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Business problem

Extreme Design was a design company that, by its own acknowledgment, wasn’t living up to its name. Already a successful creator of statement kitchens, bedrooms and studies, Extreme wanted to break free of the established pattern of design and build, giving their clients the freedom to realise living spaces of unequivocal individuality, inspired by their most cherished moments.

Experiences that matter

TRULY UNIQUE LIVING SPACES INSPIRED BY YOU. We were able to capture this proposition in a language that enabled Extreme to not only adopt a new brand identity, but roots-up cultural change. Through the telling of their own story, and by working together through launch materials spanning all media, environments and several proof-of-concept examples, we helped give the team the confidence to invite prospective customers to throw away the rulebook.

Business transformation

There has been a paradigm shift in the customer mindset. The core audience of HNWI are now beginning to understand and appreciate that they can have a truly bespoke living space created by their own imagination and experience.