Helping the Ettinger brand grow meant ensuring the reward of owning an Ettinger infused every step of the e-tail process. Available in only a few exclusive outlets globally, Ettinger’s fortunes are driven almost entirely by how it is perceived in the digital space. People have to be able to taste, feel and know the brand, potentially without any physical contact.
Focusing on ‘New Luxury Millennials’ – the consumers who touch brands digitally first – we wove the Ettinger story throughout every facet of the brand experience. Heritage, authenticity, craftsmanship, Britishness and peerless quality – all elements of the promise that are now amplified through combined off- and online marketing, delivered through an improved e-commerce experience and beyond, to a lifetime of ownership.
Increased awareness of the Ettinger brand by luxury consumers around the world, evident in the rise in web traffic and the average value of purchases.