champneys Luxury branding

Champneys

Making the original spa experience vital to everyday life.

Champneys is a luxury brand of incredible experiences that was struggling to capture the heritage and reality of the resort spas at the core of the brand – especially within the online and e-tail experience.

Before honing the functional aspects of a customer journey, we evolved the expression and personality of the brand. This enabled us to create an e-commerce site that is richly engaging, unifying the experience of purchasing even the humblest bottle of shower gel with the full promise of the resorts and high street spas, and rewarded customers for their continued loyalty.

Outcome

New brand well received by private owners and Boots.

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