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PlaneSaver
Plane Saver is a Credit Union that exists exclusively for employees working within the airline industry. The company’s principle of 'people helping people' together with its comprehensive portfolio of competitive saving accounts and borrowing plans makes for a compelling reason to attract new customers, while retaining existing ones.
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The task
Create a new identity that would redefine the marketplace and leverage Plane Saver’s strong association with the airline industry to better resonate with its target audience.
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Driving the truth
By adopting the strong visual vernacular of the airline industry and the lexicon to match, RedRoute created a look and feel that both contemporised the Plane Saver brand while also ensuring the brand became synonymous with the airline industry and those that work within it.
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Added grip
This new look and feel was rolled out across the company’s entire suite of collateral, changing the face of the way Plane Saver is presented across its markets and creating stand out with a consistent and bold identity that leverages Plane Saver’s unique positioning in the financial services industry. |
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| © 2012 Red Route Ltd |
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Registered Office
32-34 Great Marlborough Street
London W1F 7JB |
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info@redrouteagency.com
Call + 44 (0) 207 287 3557 |
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Company Registration No:5372980 |
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