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Dewhurst
Once a national high street retail brand and much loved amongst its core target audience (in fact it still has over 60% latent brand awareness), our brief was to retain all the local heritage and nostalgia of the brand, but exploit new market opportunities for the brand in related product areas (both food and non- food), primarily for overseas markets.
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The task
Help it achieve aggressive growth targets.
Build a brand around the core values, that could be extended into other types of pies, into related food sectors and beyond into deserts. And in doing so create the opportunity to increase distribution from regional to national.
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Driving the truth
The branding stayed true to the original: mass-market, the quality and cuts of a master butcher; the little touches of difference that make for a bit of adventure, nutritionally balanced, affordable, and, unmistakably Dewhurst.
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An entire range of products built around meat and meat-related products that would fuel a sustainable direction for the brand and offer far greater and longer-term commercial opportunities. |
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Added grip
An entire range of products built around meat and meat-related products that would fuel a sustainable direction for the brand and offer far greater and longer-term commercial opportunities. |
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| © 2012 Red Route Ltd |
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Registered Office
32-34 Great Marlborough Street
London W1F 7JB |
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info@redrouteagency.com
Call + 44 (0) 207 287 3557 |
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Company Registration No:5372980 |
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