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AppSense
We’re at a moment of profound change in our relationship
with technology.
No longer tied to devices, locations or software - the anytime, anyplace, anywhere culture dictates technology organizes itself around us and shapes itself to our requirements.
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The task
To carve out a new territory for AppSense in the technology space. To re-position its core offer - User Virtualization - as a paradigm shift. And to turn a solid, conservative, domestic, business technology brand into a dynamic, progressive, global challenger brand.
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Driving the truth
We don’t just have a DNA, we have a digital identity. They’re comprehensive, they’re integrated, they’re part of us. And because they go everywhere we go, they must be accessible via every device. The new role for technology is to enable this.
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Added grip
User Virtualization is a new market offering, and every attempt by the business to articulate this core proposition resulted in ‘what they do’ and ‘how they do it’. The branding needed to articulate ‘why’ they do what they do – a single thought that could be communicated visually on a global stage, and one that the business could benchmark everything against. |
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| © 2012 Red Route Ltd |
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Registered Office
32-34 Great Marlborough Street
London W1F 7JB |
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info@redrouteagency.com
Call + 44 (0) 207 287 3557 |
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Company Registration No:5372980 |
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