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How do brands cut through technology, be seen to navigate complexity, simplify consumerisation, and make user experience more user-friendly. In short, to better engage?
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RedRoute@redroutenorthJan 12
Great to hear Simon Mottram @rapha talk at @dandad. Fantastic insight into what a brand can do when it has a 'Why'. https://t.co/qmHVr56Nal
RedRoute@redroutenorthOct 25
#Pinterest Is Working on a New 'Explore' Section for Publishers, Brands... https://t.co/frHMxypQuU

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The gap between the physical space and the digital arena is closing. A strong digital presence is essential to maintaining a luxury brand and enticing customers both on-and-offline - and now more than ever, it’s about the experience.
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